MARKETING MANAGEMENT là khóa huấn luyện cho cá nhân hiểu đúng về marketing. Khóa học được diễn ra trong vòng 10 buổi với các nội dung sau:
Buổi 1: What is Marketing?
– Marketing definition
– Scope of Marketing
– Marketing Management task
Buổi 2: Segmentation & targeting & Positioning
– Core Marketing concepts
– Who markets?
– What is marketed?
– What is Market definition?
– Segmenting & targetung & Positioning”
Buổi 3: Creaating customer value & satisfaction & loytalty
– Customer database and data marketing
– Building customer value
– Maximize customer lifetime value
– Cultivating customer relationship
Buổi 4: Conducting Marketing research and forecasting demand
– Analyzing consumer market
– Marketing research process
– Market research system
– Measuring marketing productivity
Buổi 5: Marketing Mix
– What is Marketing Mix?
– 4Ps & 7Ps
– Product & Price & Place & Promotion
Buổi 6: Marketing Communication
– What is Marketing Communication & Integrated Marketing communication?
– ATL & BTL & TTL
– Creating Communication appealing materials
Buổi 7: Marketing strategy & Marketing Plan
– Marketing and customer value
– Business unit strategic planning
– Coporate division planning
– Push & Pull strategy
– Marketing Plan development
Buổi 8: Budgeting & Implementation & Control
– Budget allocation development
– KPI development
– Agency selection & Control implementation
– Monitoring & Risk control & Crisis Management
Buổi 9 & 10: Final project
* Nội dung khóa học được xây dựng trên xxx
* Tùy theo năng lực của học viên, người hướng dẫn sẽ có kế hoạch huấn luyện phù hợp.